Today i noticed that snapdeal has started to include partner banner ads in emails they send.
I guess they are the first ones to introduce and use their emails as direct revenue source.
This shall definitely help them cover up some of mailer cost, which is one of major cost head for any marketing team especially in eCommerce.
From the look of it SD would have sold the space in PPC and CPM. Theya lso mention dedicated phone number, all leads on that number can be ,measured and later investor clinic can be charged accordingly.
BTW, this is the first time SD has done something like this, earlier they had tie up with insurance companies where users were given Rs 50 as SD cash to give minimum 15 minutes to listen to insurance advisors and hence generate lead.
It will be interesting to watch this space and check who else SD may have had tie up for this space in their emailers.
On the down side usually no reputed ecommerce company yet, have started to showcase ads in their mailers though quite a few display banner ads on their landing pages (naaptol, shopping.indiatimes.com).
