Monday, November 21, 2011

Facebook Timeline

Facebook wil lintroduce a new feature soon, where users can go back in history and see what and when did they post, what all they do..
So facebook is sharing person's whole history and association with facebook.

It is not available yet for everyone. except developers, but its very easy to create a test app and then try this feature before your friends.

Check out process below


Here’s how to do it:


1. Log into Facebook
2. Enable developer mode, if you haven’t already. To do this, type “developer” into the Facebook search box, click the first result (it should be an app made by Facebook with a few hundred thousand users), and add the app.




3. Jump into the developer app (if Facebook doesn’t put you there automatically, it should be in your left-hand tool bar)
4. Create a new app (don’t worry — you wont actually be submitting this for anyone else to see/use). Give your shiny new app any display name and namespace you see fit. Read through and agree to the Platform Privacy agreement. This is the step you need to be verified for.
5. Ensure you’re in your new app’s main settings screen. You should see your app’s name near the top of the page
6. Look for the “Open Graph” header, and click the “Get Started using open graph” link.

Create a test action for your app, like “read” a “book”, or “eat” a “sandwich”




7. This should drop you into an action type configuration page. Change a few of the default settings (I changed the past tense of “read” to “redd” — again, only you can see this unless you try and submit your application to the public directory), and click through all three pages of settings
8. Wait 2-3 minutes
9. Go back to your Facebook homescreen. An invite to try Timeline should be waiting at the top of the page
And you’re done! We’ve seen this work quite a few times now, so it should work without a hitch for just about anyone.

http://techcrunch.com/2011/09/22/how-to-enable-facebook-timeline/

Sunday, November 20, 2011

Is just the marketing sufficient ?

Well As Arindam C of IIPM says, that you can give Thorns to competition and eventually defeat, guess the statement is just partially true.
Else IIPM would have been a better brand by now than IIM (which everyone knows is not true).
Guess they have to learn and know Product (in case of manufacturing or .com) & Content & Quality (in case of service).



Companies can spend crores on paid search use SEO/SEM. But unless they cant keep themselves updated they will eventually loose.
Recently Google search engine modified algorithm to increase/include weight of freshness in search results. Content (majorly dominated by keywords) already has got good weight in search results.
Its essential now for websites not just to spend money on paid search but also on keeping content fresh/ modified.
As internet penetration has been increasing and whole world looks to Indian as a country where % Inet users growth is highest search results and role of content writers would also become more important. Not just normal keyword search , but keeping blogs updated, visitors interested in website to increase time spent on site .

All internet (especially the new formed one's) know importance of this and are gearing up, investing heavily on this.
eg aaramshop.com, flipkart, myntra,infibeam all keep their blogs very updated and keep users informed about services offering, latest on their site, how they doing, latest on ecom technologies etc..
If you see their competitor of aaramshop, mygrahak.com has not invested much on this and thus is loosing as now many people yet know about the site. So I have been trying to talk to mygrahak people to make them aware of the fact and enlighten importance of  content, blogs and keeping content fresh.




So this part of my blog covers the quality or content bit, later will share some new product ideas i saw recently on a few websites.


Google Music

http://www.google.co.in/music

Well Google though late entry but now is into online music as well.
I see it as a great movie especially new / future mobile devices will have net connectivity.





Strongly believe that in future, as smart phone picks up, GPRS, 3G connectivity becomes cheaper and penetrates further, this service will be more beneficial..

You create a playlist, access google on your mobile and just play your list on cloud on the go.. in metro, station, train on way to office..and where not..no need to restrict yourself just to memory card.

Awesome services of google, its connectivity and options like "for slow connection" if added by product manager will rule the times to come..

Congratulation to google on this..

Hope to see more features being added soon..