Monday, November 21, 2011

Future of Deal Sites in India

We all know the way social shopping or deal sites have poped up in Indian sub continent in last one year.
Success of Snapdeal is not hidden from any one.
Today there are so many of them eg timesdeal, khojguru, mydala,koovs & dealsandyou etc etc..every one wants to grab a pie of this social buying and advertising once started by groupon (got listed recently on NASDAQ)

Now no consumer wants 10s of emails coming in inbox each from the numerous deals sites one has subscribed, eventually they will end up in spam folder.

So not all the deal sites present today will survive and eventually be dead in times to come.

What comes to rescue is the concept of social media aggregation
..
Many examples are there like google products (http://www.google.com/prdhp) nextag (http://www.nextag.com/).

Taking a cue next set of start ups are coming up in Silicon Valley, these guys have build up a platform of deals aggregation. Websites like dealmix.

This is what the website is all about
http://techcrunch.com/2011/11/16/which-daily-deal-site-are-you-this-flow-chart-may-have-the-answer/

Earlier this month, we covered a new deal aggregator and deal map entering the space called “deel.io”, which was founded by former Google engineers and one of the early engineers at HarvardConnection (later known as ConnectU), which was founded by the Winklevosses and Divya Narendra in 2002.


The young startup has since changed its name to “The Dealmix”, but its mission remains the same: Recognizing that the deals space has become chaotic, “almost to a point of annoyance”, they said, The Dealmix is trying to bring a bit of organization and simplicity to the wild and woolly deal market.


In spite of the chaos, the founders think that daily deals still have significant inherent value, and they want everyone to get the most out of deals, so the team put together this infographic which seeks to answer the question, “what daily deals site are you?” They’ve included some of the space’s most recognizable players with an easy flow chart to help you discover the right site for you. Because we know that you NEED to know.


Check it out below, and chime in with your suggestions.


Each of snapdeal and mydala are working on product development and new features. Using customer location to  help them locate deal of their choice near them.

But future is for the start up who is going to use aggregation and bring all deal sites at one place.

Hope to see a new start up in India sometime soon.




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