Flipkart Merchandising Issue

While browsing FK (flipkart.com) i found this issue on their site. Even after selecting filters for Men clothing, women clothes are visible.

This is just one of the issues i found on site, other is that even if you select Exclude out of stock filter out of stock products are still visible.

Seems like flipkart has decided to focus on backend systems rather than storefront design and layout.

I have bought from flipkart and their processes for delivery, tracking, refunds are pretty awesome i guess better than amazon.com

Any ways their new top navigation floating menu which is always visible even if user scrolls down is real helpful from UX perspective.
It also has search feature (newly added voice search too) which also aids user reach the product person is looking for.

Interesting Email Strategy by Snapdeal

Today i noticed that snapdeal has started to include partner banner ads in emails they send.
I guess they are the first ones to introduce and use their emails as direct revenue source.

This shall definitely help them cover up some of mailer cost, which is one of major cost head for any marketing team especially in eCommerce.

From the look of it SD would have sold the space in PPC and CPM. Theya lso mention dedicated phone number, all leads on that number can be ,measured and later investor clinic can be charged accordingly.

BTW, this is the first time SD has done something like this, earlier they had tie up with insurance companies where users were given Rs 50 as SD cash to give minimum 15 minutes to listen to insurance advisors and hence generate lead.

It will be interesting to watch this space and check who else SD may have had tie up for this space in their emailers.

On the down side usually no reputed ecommerce company yet, have started to showcase ads in their mailers though quite a few display banner ads on their landing pages (naaptol, shopping.indiatimes.com).

Google Analytics not Working ??

If you were also facing an issue related to Google Analytics from past two days where you were seeing exclamation mark on site and a blank page.

This is because of new improvements and scripts added by GA recently last week.

The solution is to add analytics.aggogle.com to your whitelist in your add-block extension ( AB or ABP).

You may disable Ad block software or add GA as an exception