Saturday, November 09, 2013

Flipkart Merchandising Issue

While browsing FK (flipkart.com) i found this issue on their site. Even after selecting filters for Men clothing, women clothes are visible.

This is just one of the issues i found on site, other is that even if you select Exclude out of stock filter out of stock products are still visible.

Seems like flipkart has decided to focus on backend systems rather than storefront design and layout.

I have bought from flipkart and their processes for delivery, tracking, refunds are pretty awesome i guess better than amazon.com

Any ways their new top navigation floating menu which is always visible even if user scrolls down is real helpful from UX perspective.
It also has search feature (newly added voice search too) which also aids user reach the product person is looking for.


No comments: